Project Owl is Google's update that gives users the ability to report information they may find inappropriate, inaccurate, or offensive.Let's see how it works:1A new link to a feedback form will appear under Google Suggested Searches; How Google 162617880870152A new link to a feedback form will appear under “Featured Snippets; » How Google 16261788087015These changes were implemented after Google came under scrutiny for sharing questionable content. In December 2016, the number one result of the search query "did the Holocaust happen?" was linked to a pro-Nazi site. Other missteps include Breitbart for leading science or news regarding the
Great Barrier Reef.Project Owl is Google's reaction to these problematic results. Whether it's inaccurate information or offensive search queries, Google wants C级执行名单 to make sure that what we receive is reliable and relevant information.What will this immediately change for search engine marketers?In its blog post regarding the updates, Google said:"We combine hundreds of signals to determine the results we show for a given query, from the freshness of the content to the number of times your search queries appear on the page. We've adjusted our signals to help surface more authoritative pages and demote low-quality content, so issues similar to the Holocaust denial results we saw in December are less likely to appear. .— Ben Gomes , Vice President, EngineeringGoogle will give even more weight to what it considers "authoritative" sources in search engine results. While authority is currently used to rank sites, the details of what content they deem to be authoritative and how the algorithm will be used are still unclear.
At the moment, this update does not seem to have large-scale effects for most brands. Unless you produce content that Google might deem inappropriate or controversial, it doesn't look like much will change in the near future.But that doesn't mean you shouldn't be careful. There could be possible implications as this program gains reach and begins to gather feedback.What could this mean for search engine marketers?For marketers, it's an opportunity to push for content that validates their products or services. Given the current feedback form, what's to stop marketers from bombarding Google to push for their version of correct information? Will comment forms distinguish comments from marketers or advertisers?